Uniforms Guidelines

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GREAT MOMENTS FOR EVERYONE, EVERYDAY

UNIFORMS GUIDELINES 01.

INTRODUCTION SMASHABLE ELEMENTS DESIGN GUIDELINE DESIGNING A NEW UNIFORM ORDERING A UNIFORM

02. 03. 04. 05.

September 2021

Majid Al Futtaim Uniforms Guidelines

UNIFORMS

INTRODUCTION

Background: Our Uniforms are a visual identity that reflect our many brands. We have designed them with key "signature" Majid Al Futtaim elements to ensure we have common design cues that sign off the Majid Al Futtaim brand and embeds these across our brands, and creat e a subliminal yet visual link between our brands. The uniform colours and overall look is designed to look similar for customers to make the link with businesses, but different to tailor to the unique business’ identity.

Key Objectives: • Help increase brand awareness • Increase quality of uniforms • Minimise variations, leveraging

economies of scale when producing all our uniforms with a regional supplier. • Create unique elements across our uniforms that allow having common design theme across all uniforms, yet creating differentiated uniforms that endorse individual brand.

UNIFORMS

SMASHABLE ELEMENTS

The following elements are examples of key design features which are consistently applied across all brand uniform designs to help strengthen association with the Majid Al Futtaim brand .

Golden ‘M’ etched buttons applied to all formal shirts to enhance finish

Golden ‘M’ embroidery on the upper back of all shirts / jackets / blouses

Piping to reflect brand colour across various garment types

V-shape on the upper back of all shirts / jackets / blouses

Abdulraheem

Chinos consistently applied across all brand designs (male and female) in Taupe colour

Asymmetric skirt applied across all brand designs

Smashables Name Badge customised for each brand with consistent template

Unique colour of a single button on the polo shirts

UNIFORMS

DESIGN GUIDELINE DESIGN LINEUPS

TECHNICIAN - MP4M

TECHNICIAN - MP4F

SENIOR TECHNICIAN - MP5M

SENIOR TECHNICIAN - MP5F

Design Lineups are drawings of each role per Brand that show the full uniform design. It is depicted through drawings of full outfit on bodies and garment details. The lineup should include all roles for each Brand. Please refer to the following link for all design lineups: LINK If you add to your design lineup or create a new brand, ensure you update the Design Lineup library.

ground control

MAGIC VOYAGE MAGIC VOYAGE MAGIC VOYAGE MAGIC VOYAGE MAGIC VOYAGE MAGIC VOYAGE MAGIC VOYAGE MAGIC VOYAGE MAGIC VOYAGE MAGIC VOYAGE

Magic Planet TECHNICAL MAINTENANCE BLUE COTTON POLO WITH BRANDED RIB TAUPE CARGOTROUSER STITCH QUILTED KNEE PATCH

TECHNICAL MAINTENANCE BLUE COTTON POLO WITH BRANDED RIB TAUPE CARGOTROUSER STITCH QUILTED KNEE PATCH

MANAGINGTECHNICAINS & SUPPORT STAFF BLUE COTTON SHIRT WITH BADGES TAUPE CARGOTROUSER STITCH QUILTED KNEE PATCH

VOX Cinemas

SMASHABLES UNIFORMS (29.04.20 X 05)

MANAGER - MO1M

MANAGER - MO1F

TEAM LEADER - MO2M

TEAM LEADER - MO2F

CHEF - C21F

WAITER - C22F

CHEF - C21M

WAITER - C22M

FOOD PREPARATION WHITE COTTONTWILL CHEF JACKET WITH FOLDED SLEEVE COTTON TWILL CLASSIC APRON TAUPE CHINO

LIVE COOKING STATION WHITE COTTONTWILL CHEF JACKET WITH HALF SLEEVE COTTON TWILL CLASSIC APRON TAUPE CHINO

FOOD PREPARATION WHITE COTTONTWILL CHEF JACKET WITH FOLDED SLEEVE COTTON TWILL CLASSIC APRON TAUPE CHINO

MANAGING MALL ACTIVITIES & SERVICES BLACK WOOL MIX SUIT JACKET WITHTAUPE NECK DETAIL &TAUPE SINGLE WELT POCKET BOW TIE BLOUSE TAUPE SKIRT

TEAM MANAGEMENT & CUSTOMER SERVICE BOW TIE BLOUSE BLACK FORMAL WAISTCOAT TAUPE CHINOS

TEAM MANAGEMENT & CUSTOMER SERVICE COTTON SHIRT WITH GOLD BUTTON BLACK FORMAL WAISTCOAT MAF BRANDED TIE TAUPE CHINO

Mall of the Emirates MANAGING MALL ACTIVITIES & SERVICES BLACK WOOL LUXURY SUIT WITHTAUPE NECK DETAIL &TAUPE SINGLE WELT POCKET MAF BRANDED TIE

Corporate and Holding

Carrefour

SMASHABLES UNIFORMS (04.10.20 X 16)

SMASHABLES UNIFORMS (01.06.20 X 07)

UNIFORMS

DESIGN GUIDELINE TECHNICAL PACK

The Technical Pack (AKA Tech Pack) contains all garment design and production details from fabric colour, fabric type and fabric breakdown, accessories, badges, embroidery, size specifications, piping, etc. Please refer to the following link for all final tech packs: LINK Any new Tech Pack should be added into the same collection.

0.5CM SEAM ALLOWANCE

Style Name: Mens Carrefour Cashier Polo Shirt Style Code: MCFPSW01 Description: S/S Polo tee with branded rib Silhouette: Top Sizing: XXS - 5XL Sample Size: S

0.5CM 0.5CM 0.5CM 0.5CM

0.5cm 0.5cm

2 CM

FLAT RIB

For Costing Only For Sampling For Bulk Production

3CM

SLEEVE EDGE IS FINISHED WITH BRANDED 1x1 RIB.

COLLAR IS 1X1 RIB WITH 2 X EDGE COLOURS.

3 x 18L BUTTONS ON CF PLACKET

PLACKET FINISHED WITH BOXSTITCH

TOP BUTTON IN CF BLUE PANTONE

ALL BUTTON HOLES TO BE HORIZONTAL

PLACKET IS 15CM X 3CM

STITCHING ON PLACKET TO BE DTM.

BUTTON PLACKET LINING IN WHITE PANTONE

SIDE SEAMVENT/CUTAWAY DETAIL 4.5CM FROM BACK HEM AND 2CM FRONT HEM. VENT IS FINISHED WITH BARTACK

HEM IS FINISHED WITH 406 COVERSTITCH

RAGLAN SLEEVE WITH 0.3 CM CF BLUE PIPING INSERT SNTS AT ARMHOLE SEAM. PIPING IS CONTINUOUS- DOES NOT STOP AT SLEEVE

SHOULDER SEAM REMOVED - ONE PANEL FOR FRONT AND BACK YOKE

BACK

FRONT

SIDE SEAM

2cm

4.5CM

2CM

2.5cm

UNIFORMS

DESIGN GUIDELINE

LABELS

Each Garment will have a unique Majid Al Futtaim main label and wash care label located on the inside of the garment.

WASH CARE LABEL

POLO T-SHIRT S/SLV

POLO T-SHIRT F/SLV

8.89 cm

SHELL -65% POLYESTER 35% COTTON SLEEVES - 50% POLYESTER 50% COTTON

65% POLYESTER / 35% COTTON

40°C GENTLE CYCLE, WASH WITH LIKE COLORS, USE MILD DETERGENT, DO NOT BLEACH, DO NOT USE CHLORINE, DO NOT IRON, DO NOT TUMBLE DRY, DRY FLAT IN SHADE

40°C GENTLE CYCLE

WASH WITH LIKE COLORS USE MILD DETERGENT DO NOT BLEACH DO NOT USE CHLORINE DO NOT IRON DO NOT TUMBLE DRY DRY FLAT IN SHADE

2.5 cm

MADE IN INDIA

UNIFORMS

DESIGN GUIDELINE

APPROVED FABRIC COLOURS

We have selected the closet colours for each Brand that reflect the primary and secondary brand colours. Please insure to use Pantone Fabric colour references when selecting these colours. Example:

BRANDS

COLOURS

FINAL FABRIC PANTONES

VOX CINEMAS

White Black Taupe Navy Aqua Blue

TCX 11-0602 TCX 19-0303 TCX 16-1315 TCX 19-4027 TCX 17-4440 TCX 11-0602 TCX 19-0303 TCX 16-1315 TCX 18-4140 TCX 18-0000 TCX 11-0602 TCS 19-0303 TCX 16-1315 TCX 19-6050 TCX 18-1763 TCX 18-0000

Print Pantone: 032 C (C4 Red) Fabric Pantone: TCX 17-1663

Please refer to the following link for the final fabric approved colours per Brand: LINK Any new colour used should be added into the same collection.

CITY CENTRE

White Black Taupe

Blue Grey

White Black Taupe

MY CITY CENTRE

Dark Green Tomato Red Grey

UNIFORMS

ORDERING A UNIFORM MEASUREMENT AND SIZING

Follow the Measurement Guideline s below, which explains how to take the right size for the team members and place your order .

Click Here to view Videos

Click Here to view PDF files

UNIFORMS

SMASHABLE ELEMENTS

NAME BADGE

Stacked bilingual (when available) sub brand logo.

Sub-brand’s M emblem is blown-up to show three legs only as illustrated below.

8 cm

The following name badges are available for order and should be customised per brand. All brands name badges designs can be viewed on this LINK . Badges are available with magnet or safety pin as required. A t emplate is available is available on this LINK to create the insert for the badge that is editable on any computer using Microsoft PowerPoint , where you would simply print the name of the employee, cut the label using regular pair of scissors and insert it into the window on the badge. Long names or dual language names can cut across two lines. Country flags are available if you require to highlight the employees’ spoken languages. These can be copy/pasted on the same label prior to cutting and inserting.

Abdulraheem

6 cm

1.9cm

6.3 cm

Use first name only. Font: Calibri bold size 20 points (English) and 21 points (Arabic). The name is printed on black colour sticker in A4 label sheet.

The language template applies the language flag(s) under the name as shown above. The flag size is 0.5cm(h) X 0.75cm(w).

ﻋـﺒــﺪاﻟـﺮﺣـﻴـــﻢ Abdulraheem

ﻋـﺒــﺪاﻟـﺮﺣـﻴـــﻢ

UNIFORMS

DESIGNING A NEW UNIFORM NEW AND ADAPTATION DESIGN PROCESS

WHEN DESIGNING A NEW UNIFORM

When designing a new uniform for a new brand or updating/adding to an existing uniform set, you need to download and fill the following design brief and send it to Brand Team at brandteam@maf.ae Link: Forms and Templates Please follow the below process for requesting new design and/or adaptation of design until final production.

REVIEW EXISTING UNIFORM CATALOGUE

DOWNLOAD AND FILL DESIGN BRIEF TEMPLATE

SHARE WITH HOLDING – BRAND TEAM

GO TO FORMS AND TEMPLATES - LINK

SIGN INTO MPORTAL

UNIFORM DESIGN AND PRODUCT DEVELOPMENT PROCESS

3. Production

2.Design

1.Brief

Uniform Sampling

Design Lineup

Design Tech Pack

2.2 Review proposals by the designer and align with Holding Brand Team

4.3 Review all pre-sample fabric, color and material for feedback and approval

4.4 Review Sample and align with Holding Brand Team

5.2 Review sample and align with Holding Brand Team

1.1. Write initial brief and capture all role details using template 1.3 Update brief

3.3 Review and approve tech pack

MAF Business Unit

2.4 Collate and provide feedback and/or approval to designer

5.4Provide feedback and approval to factory

4.6 Provide feedback and approval to factory

capturing all feedback.

1.5 Issue PO

4.4 Review and provide feedback and/or approval

3.4 Review Tech pack and provide feedback and/or Approval

4.5 Review Sample and provide direction

2.3 Review Proposal and provide feedback and/or Approval

5.3 Provide final sign off and insert into master database

1.2. Provide feedback on the BU brief

Holding

3.1 Designer creates tech pack and shares with Uniform factory for feedback followed by BU for approval

3.5 Send approved tech pack to Uniform Factory

4.2 Designer to give feedback on fabric and color

1.4 Designer receives brief and confirms full understanding and timelines. Provide cost

2.1 Develop design and provide Lineup presentation to Holding and BU

2.5.Designer prepares final Lineup for approval

4.7 Final revision of Tech Pack

Designer (Deborah)

Uniform Factory (Dream Uniforms)

5.1 Submits of Round 2 sample with sizes for approval

5.5. Proceed with final production & delivery

4.1 Receives final Tech Pack and submits fabric, color, and material for approval

4.5 Submits Round 1 sample of Uniform for style, fabric, and color

3.2 Factory shares feedback on tech pack

2.6 Gets notified on request

One-way process

Two-way process

Continuous feedback until approval

ORDERING A UNIFORM UNIFORMS OFFICIAL SUPPLIERS

ONLY ORDER THROUGH THE FOLLOWING OFFICIAL SUPPLIERS:

Manufacturing Suppliers:

Creative Uniform Design Supplier:

GCC Region: Dream Uniform

Deborah Henning FZE Deborah Henning contact@deborahhenning.com M: + 971-555975080

Rochelle Cerejo rochelle@dreamuniforms.ae Sumeet Sumeet Sumeet@dreamuniforms.ae Deepak Matty deepak@dreamuniforms.ae T: +971-4-3340494 / M: + 971-565037673 Majid Al Futtaim Global Solutions Procurement Dana Dannan - Category Lead - Strategic Sourcing Dana.Dannan@maf.ae

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