Uniforms Guidelines

UNIFORMS

INTRODUCTION

Background: Our Uniforms are a visual identity that reflect our many brands. We have designed them with key "signature" Majid Al Futtaim elements to ensure we have common design cues that sign off the Majid Al Futtaim brand and embeds these across our brands, and creat e a subliminal yet visual link between our brands. The uniform colours and overall look is designed to look similar for customers to make the link with businesses, but different to tailor to the unique business’ identity.

Key Objectives: • Help increase brand awareness • Increase quality of uniforms • Minimise variations, leveraging

economies of scale when producing all our uniforms with a regional supplier. • Create unique elements across our uniforms that allow having common design theme across all uniforms, yet creating differentiated uniforms that endorse individual brand.