Carrefour Hypermarket Guidelines

SPONSORSHIP GUIDELINES

SPONSORSHIP SHOULD'S: • The sponsorship opportunity should be relevant to our businesses, geography, particular strategy, and in line with the overall brand strategy. • The participation should be based on an overarching theme that can drive the entire customer journey before, during and after the sponsored event • The theme should be in line with strategic participation objectives and our brand

SPONSORSHIP SHOULDN'TS: • A sponsorship shouldn’t aim to support individuals or families • A sponsorship shouldn’t be of a political or religious nature • A sponsorship shouldn’t contradict with our brand values • A sponsorship shouldn’t be outside our regional coverage • A sponsorship shouldn’t be linked to other retailers PREFERRED SPONSORSHIPS: • Recurring events that can help us build the ownability of the theme • Sponsorship events that are linked to health & wellbeing initiatives • Sponsorship events that are linked to sustainability initiatives • Sponsorship events that are linked to our CSR initiatives INITIAL SPONSORSHIP CONSIDERATIONS: When reviewing sponsorship opportunities, consider the following: • De fi ne the sponsorship opportunity and why are you doing it • Consider suitability to our overall brand strategy • Consider getting the buy-in from various departments before committing

42

Carrefour Hypermarket Guidelines

Version 13

April 2022