Carrefour Hypermarket Guidelines

SPONSORSHIP GUIDELINES

WHAT QUALIFIES AS A SPONSORSHIP? A sponsorship should help us achieve marketing objectives – to change perceptions and behaviour of the target markets. It’s a strategic marketing investment that must reap returns.

SPONSORSHIP BENEFITS: • Improved corporate image and reputation • Increased brand awareness and recognition • Positive customer purchasing decisions

• Customer loyalty recognition that the company is a responsible neighbour • Improved inter-and intra-company collaboration and sense of purpose • Complements and is consistent with Carrefour’s brand image and personality

TYPES OF SPONSORSHIPS:

LOCAL

NATIONAL/ REGIONAL

SPONSORSHIP PARTNER

OWNED

THERE ARE TWO MAIN TYPES OF SPONSORSHIP Owned – we create the event and own it completely. We may invite other partners to support us. This type of sponsorship is not being addressed in this document.

Partner – where the event is created or designed by a third party and we are invited as partners. Generally, there are different levels of sponsorship associated with this type of sponsorship (title, gold, silver…etc).

41

Carrefour Hypermarket Guidelines

Version 14

April 2022