Carrefour Hypermarket Guidelines

SPONSORSHIP GUIDELINES

BRANDING CONSIDERATIONS: • Always make sure to strictly adhere to our brand guidelines • Be sure to follow the logo guidelines and use the logos correctly • Use the correct color breakdown on all collateral • Use the correct fonts throughout your communications • Tone of voice must be consistent across all communications

PARTNERSHIPS AND CO-BRANDING Strong partnerships help the Carrefour brand connect with our communities and bring new experiences to our customers. There are several types of partnerships, from sponsorships to charity events to joint ventures, with co-branding happening at different levels. We must take great care as to how we combine the different brand marks, ensuring we maintain the integrity of both brand identities in the process.

Regardless of the form it takes, it is essential that the Carrefour brand is clearly and consistently represented at all times in co-branded communication.

The following pages provide guidance on how to make our brand work effectively in both Carrefour-driven co branded communications and partner-driven co-branded communications.

PARTNERSHIPS AND CO-BRANDING LOGO PLACEMENT GUIDELINES In a logo lock-up, partner or sponsor logos can sit above, below or to either side of the Carrefour logo, along a balanced axis but must not encroach upon the clear space area de fi ned earlier.

Partner logo

Partner logo

Partner logo

Partner logo

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Carrefour Hypermarket Guidelines

Version 14

April 2022