Carrefour Hypermarket Guidelines

BRAND IDENTITY BACKGROUND USAGE

1.

When using the logo on a solid colour or logo should be in white and the contrast between the logo and the background 1. Patterned background The logo must always sit within the defined clear space. 2. Pantone Reflex Blue CVC The logo can be used in its negative formwhen it is placed on the blue Carrefour Pantone colour. Logo usage should follow the example as shown. 3. Photographic background The logo must always have the minimum clear space. It should be placed on a photograph which offers a strong contrast to the logo. 4. Light coloured background The red and blue logo can be used on a light coloured background. Refer to the next page for detailed guidance. 5. Textured background Always ensure the logo colour has a strong contrast with the background. The background colour should define which version of the permissible logo colours will work best with it.

2.

3.

4.

5.

09

Carrefour Hypermarket Guidelines

Version 14

April 2022