Carrefour Hypermarket Guidelines

BRAND IDENTITY LOGOTYPE ONVARIOUSBACKGROUNDS To ensure the best possible visibility of the logotype, there must always be maximum contrast between the background and the logotype, according to the rules and methods detailed here. CAUTION In addition to the density calculation of the background, the eye of the creative as well as the perception of contrast are also criteria for validation.

1. In Photoshop, use the eye dropper tool to measure the CMYK value of the darkest area of the background.

2. Then convert this value into grayscale: the result is a percentage.

EXAMPLE A

Grayscale

EXAMPLE B

Grayscale

3. Apply the right version after grayscale conversion as follows:

100%

If this percentage is between 100% (black background) and 25%, the logo version should be in white.

69%

A

white logo

If this percentage is between 0% (white) and 24%, the logo version should be in colour.

25%

10%

B

colour logo

0%

10

Carrefour Hypermarket Guidelines

Version 14

April 2022