Carrefour Hypermarket Guidelines
EVENTS
PROMOTERS: • Promoters for events must be hired from a reputable company and not sourced on an individual basis • Grooming is vital for the promoter’s appearance. Flashy nail polish, jewellery, visible tattoos, etc. is not acceptable • Heavy perfume or makeup is not acceptable and should be appropriate for a business event • Nails should not be long and should be cut and clean • Long earrings are not acceptable • Dress code: should be respectful of local norms BRANDING AT EVENTS: The use of Carrefour branding or Majid Al Futtaim co-branded event collateral is dependent on the type of event you are organising. Please see below recommendations: • If the event is a B2B (Business to Business), B2G (Business to Government) or B2E (Business to Employees), the branding needs to be Majid Al Futtaim led with Carrefour as a sub brand • If the event is B2C focused, the branding needs to be Carrefour branded only
The only exception to the rule is if the event is held in Qatar where we do not featureMajid Al Futtaim branding across any business unit.
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Carrefour Hypermarket Guidelines
Version 14
April 2022
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