Carrefour Hypermarket Guidelines

EVENTS INTRODUCTION

The purpose of this guideline is to provide information and tools required to plan, sponsor and hold a Majid Al Futtaim Retail event.

900mm 150mm

150mm

150mm

900mm

150mm

900mm

When producing an event, you have to carefully oversee every single element. It involves studying the intricacies of the brand, strictly adhering to the brand identity, understanding the target audience, de fi ning the event objectives, devising the event concept, planning the logistics, selecting suppliers, negotiating costs with vendors, managing the budget, assigning roles and responsibilities, managing the timelines and production schedule, as well as coordinating the technical aspects and ensuring that all the elements are in sync.

Remember, the awless execution of each detail, along with the smooth coordination between the different components are critical to the success of your event.

Majid Al Futtaim Retail holds events of various types and sizes for a variety of reasons: to generate sales or make announcements; a project expansion, a product or service, etc. These events help build great relationships with customers, business partners, employees, media and the public at large.

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Carrefour Hypermarket Guidelines

Version 14

April 2022