PowerPoint Presentation

CUSTOMER INSIGHTS & ANALYTICS • Rollout of Brand Health Dashboards- completed • Rollout of Insights Engine components in Q4: Marketing Effectiveness Dashboards, Superiority Index, Top Down VoC - in progress

BUs ENABLERS

STRATEGY • City Center Brand House – completed • MOE brand campaign – ready for release in Q3 • Marketing Mix Modeling for Carrefour - in progress

How are we helping BUs step up?

CX • Experience Immersions Service (SoCo, Carrefour - competition) - completed • Personas Atlas: (family tree of all existing MAF CX personas across brands) - completed • CX Index deployment- in progress INNOVATION • MAF Innovation focus areas (themes) definition for C4, DevBU - completed • "As-is" innovation pipelines mapped for C4, VOX, AMBU - completed CUSTOMER ENGAGEMENT • Know Your Customer workshops for SHARE and AMBU, Lifestyle and Entertainment - completed • Smart Marketing workshops for AMBU, SHARE & Lifestyle - completed • AMBU CVM Pilot launched with 3 MOE campaigns, generating an uplift in AMBU revenue of AED 1 Mn - in progress • Support SHARE, Lifestyle, Entertainment and Carrefour to pilot CVM use cases, from opportunity identification, to set up and execution - in progress • Data stitching to enable Customer 360 for Retail, Lifestyle, SHARE / AMBU - in progress • Group-wide DAM project BU trainings - initiated • Content Guidelines Playbook - in progress ORGANISATION & CAPABILITIES • School of Marketing content development for Foundation and Advanced level courses (wave 1 release targeted for Q4) - in progress • Annual Operating Planning for 2024 Guidance and discussion with BUs - in progress

NEWS & HIGHLIGHTS

We have signed with Braze for another 2 years as our Customer Engagement Platform. License optimisations resulted in annual savings of 885k! The next Braze EBR for MAF Marketing teams will be in September.

The Dialogue Program’s quarterly newsletter is out. If you wish to know about how MAF Marketers are using Braze to engage with our customers, check out the latest news here.

Treating our 1 st Marketing Effectiveness Challenge winners to a well-deserved lunch with Charles. Congrats to the Retail Team for their winning submission!

Our next “ Innovation Blender ” trends session will be held on September 27, 2pm at VOX cinema City Centre Deira. These sessions aim at providing MAFers with inspiring and actionable insights related to winning customer & brand-centric innovation through trends, case studies, progress updates, and more. Innovation Ecosystem, Uncovered! All the Innovation stakeholders at Holding partnered to map the Innovation space clearly and allow everyone to understand who does what and what are key areas of focus these days. The mapping also supports capability sharing and greater collaboration. #together. Majid Al Futtaim Holding MarTech team was a winner in the Stackie Awards 2023 . The Stackies are a fun awards program that have been running for 9 years, where marketers are invited to send in a single slide illustrating their martech stack illustrating How do they conceptualize it? And What tools or capabilities does it include?

INNOVATION ECOSYSTEM VISIAL

AWARDS

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