Carrefour Hypermarket Guidelines

Section 1 04 Logo 05 Primary Bilingual Logo 06 Permissible Logo Formats 07 Logo Construction, Clear Space and Minimum Size 08 Colour Usage 09 Background Usage 10 Logo Type on Various Backgrounds 11 Logo Elements Misuse 13 Background Misuse

Section 3 31 Events 32 Introduction

Section 5 46 Stationery 47 Letterhead and

Continuation Sheet 48 Compliments Slip 49 Business Card 50 Envelope - C5 and DL

33 Type of Events 33 Ribbon Cutting 33 Cake Cutting 33 Food 34 Promoters 34 Branding at Events 35 Correct Use and Misuse 36 Vertical Flags 37 Horizontal Flags 38 Press Backdrop Straight 39 Press Backdrop Curved

51 Envelope - C4 52 Envelope - C3 53 Memorandum 54 Fax Sheet Section 6 55 Stamps 56 Important Rules

Section 2 14 Signage 15 Primary and Alternative Logo Lock Ups - Bilingual 16 Single Language Logos 17 Primary Logo - Bilingual 18 Stacked Logo 19 Horizontal Logo 20 Single Language Logos 21 Company Name Placement 22 ‘Mall of’ and ‘City Centre’ Speci fi c Rules 23 Misuse Examples 24 Points of Difference Between Old and Current Logo 25 Color Specs

57 Stamps Available at HOLevel 58 Stamps Available at HOLevel - with Department Name 59 Stamps Available at Store Level 60 Stamp Shapes 61 Circular Stamp Examples 62 Stamp Misuse

Section 4 40 Sponsorship Guidelines 41 What Quali fi es as a Sponsorship? 41 Sponsorship Bene fi ts 41 Types of Sponsorships 42 Sponsorship Should’s 42 Sponsorship Shouldn'ts 42 Preferred Sponsorships 42 Initial Sponsorship Considerations 43 Branding Considerations 43 Partnerships and Co-branding 43 Partnerships and Co-branding Logo Placement Guidelines 44 Applying Partner Brand to Carrefour-driven Communications 45 Applying the Carrefour Brand to Partner-driven Communications

Section 7 63 Forms 64 Key Considerations

65 Glyph Usage 66 Colour Usage

26 Technical Specs 27 Translation List

67 Setting Up Document 68 Formatting & Styling 70 Sections & Tables 81 Types of Forms 82 Saving & Printing

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Carrefour Hypermarket Guidelines

Version 14

April 2022