Carrefour Hypermarket Guidelines

SIGNAGE GUIDELINES ‘MALL OF’ AND ‘CITY CENTRE’ SPECIFIC RULES

1) City Centre / Carrefour Signage Relationship

1) City Centre Logo and Carrefour Logo Relationship

The City Centre and Carrefour signs have a relationship that is determined by the heights of the capital C. The C of Carrefour should not be larger than the C of City Centre when these are positioned together on a facade. When there are more than 1 City Centre signs

compared to the larger City Centre sign.

The ‘C’ City Of when these are positioned together on a facade

2) Mall of / Carrefour Signage Relationship

relationship that is determined by the height of the capital M. The C of Carrefour should not be larger than 1.5 times the height

together on a facade.

2) Mall of Logo and Carrefour Logo Relationship

Carrefour Lock Ups The Carrefour signage should be placed in a

1.5

1

facade and should therefore use the primary brand lock up. The Carrefour preferred lock ups should be used where possible.

The ‘C’ positioned together on a facade

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Carrefour Hypermarket Guidelines

Version 14

April 2022