Carrefour Hypermarket Guidelines

BRAND IDENTITY BACKGROUND MISUSE

1. Patterned background No clear space applied.

2. Pantone Reflex Blue CVC Not using the correct logo on Pantone Reflex Blue C. 3. Solid colour Not enough contrast between the logo and the background colour. 4. Photographic background Poor legibility caused by placement on a detailed section of an image.

DO NOT

4.

13

Carrefour Hypermarket Guidelines

Version 14

April 2022

Made with FlippingBook - Online catalogs